By Meridith Rohrbaugh
For healthcare and life sciences companies trying to increase market share in today’s fast-paced, technology-fueled landscape, outsourced marketing partnerships can be an efficient and cost-effective way to gain a competitive edge quickly. As a dedicated companion to an in-house team, an outsourced marketing organization can help accelerate business development initiatives that can help to unlock growth potential. This post explores the key advantages of outsourcing your marketing functions and how doing so can help you focus on the strategic big picture.
1. Access to Specialized Expertise
One of the most visible and tangible benefits of outsourcing marketing functions is gaining access to specialized expertise. Outsourced marketing organizations typically employ professionals with diverse and specialized skill sets, ranging from digital marketing and social media management to content creation and SEO. A partnership with an outsourced marketing organization enables you to tap into this expertise without adding to your internal headcount or having to invest in training programs.
2. Cost Savings
Outsourcing marketing efforts can lead to significant cost savings (and ROI!) over time. A wide range of services can often be accessed for a flat monthly fee, saving the time and expense of hiring and training an internal resource (and all the requisite overhead associated with a full-time hire). For strategy and messaging, for example, an outsourced product marketing expert can leverage seasoned writers for content marketing collateral, graphic designers for design, tech experts to set up or manage marketing automation, and a social media team to build and maintain a social presence—all on a fractional basis and at a fraction of the cost of filling these positions internally.
3. Faster Time-to-Market
With specialized expertise and resources, an outsourced marketing partner can help accelerate time-to-market by providing a dedicated team solely focused on executing your strategy. A wide range of marketing campaigns and initiatives can be developed and implemented quickly, providing you with critical speed to capitalize on new opportunities and stay ahead of the competition.
4. Focus on Core Competencies
You’re smart. And busy. In fact, you’re too busy to use all the smart. By outsourcing your marketing functions, you can free up valuable time and resources, allowing you and your team to focus on core competencies and doing what you all do best. This enables you to concentrate on pulling the levers that help grow the business, improving products or services, and nurturing customer relationships, while leaving the functional efforts to the experts.
5. Fresh Perspectives and Creativity
Specialized experts at outsourced marketing organizations often bring fresh perspectives and creative ideas to the table. An external team provides access to new insights and innovative marketing strategies to help you stay current and expand your creative capacity. This influx of fresh ideas can help your company stand out in a crowded market and deliver a better ROI on your marketing efforts.
6. Measurable Results
Outsourced marketing organizations typically provide analytics and reports regularly, giving you a clear picture of performance. This data-driven approach allows you to make informed decisions, refine your marketing strategies, and allocate resources more effectively—ultimately contributing to improved ROI and increased business growth.
7. Scalability and Flexibility
As companies grow and evolve, an outsourced marketing organization can also easily adapt to changing needs and strategies. This flexibility allows you to ramp up or scale back your marketing efforts as needed, ensuring that your marketing strategy remains aligned with your business goals (and budget).
Many early-stage and growth life sciences companies only need fractional marketing resources—not full-time employees—to help drive specific initiatives or support specific business units. Rebound’s specialists have deep domain expertise in life sciences and the broader healthcare ecosystem, and we understand the space, your customers, what their challenges are, and why they buy. We understand the challenges of building a marketing team with the right skill sets, and our model is geared to provide marketing leaders with access to the right people, with the right skills, at the right time.
Interested in learning more about how to outsource your marketing? Get in touch.