In the world of life sciences technology, marketing isn’t just about visibility—it’s about viability. For early-stage startups and global enterprises alike, the ability to move fast, communicate value, and drive commercial results can determine success or stagnation. At Rebound, we help life sciences tech companies get to market faster, smarter, and stronger—through strategic fractional marketing teams that flex with your business.
Here’s a look at how four very different companies partnered with Rebound to solve urgent marketing challenges and accelerate growth.
1. Establishing Marketing Capabilities for a Venture-Backed Startup
Situation
A life sciences startup with innovative SaaS technology for real-world data and analytics sought outside expertise to build out its marketing capabilities.
The startup’s experienced sales team had won several large deals with pharmaceutical companies, while marketing tended to play a supporting role, such as creating sales collateral and managing industry events. The small marketing team had limited capacity to work on strategic projects such as a full-year plan and multichannel demand generation campaigns.
This client also needed to increase awareness of its brand and solutions, while a slowing lead volume reduced the number of new sales opportunities. Investor expectations to scale pipeline and revenue added pressure on the commercial team.
Solution
Rebound selected a team of fractional B2B marketers immersed in life sciences and technology. This approach gave the client flexibility to bring on part-time consultants with specific marketing skills mapped to different initiatives, saving budget compared to a full-time staffing model.
The Rebound team ramped up quickly and drove these marketing initiatives to accelerate commercial growth:
- Developed a messaging framework with a clear value proposition for the company and core offerings
- Rolled out a marketing automation platform and enriched the contacts database through data hygiene and new opt-ins
- Established a lead qualification process in collaboration with business development
- Built a KPI dashboard for reporting to senior management and investors
- Transferred marketing capabilities so the client could execute best practice-based programs moving forward
Launching a Product with Impact
The client was launching an important new solution for pharma companies to analyze health care inequities. Rebound created and executed a campaign to amplify the rollout by increasing awareness and building pipeline. Among the digital channels were web, rich media, search marketing, and social.
Prior to qualifying and handing leads to the sales team, Rebound:
- Published a strategic campaign plan and wrote messaging for the new solution
- Project managed all dimensions of the multichannel campaign, including the timeline and review process for deliverables
- Created a landing page to surface content and capture leads from organic and paid traffic
- Developed content across the buyer journey – fact sheet, capabilities deck, explainer video, infographic, thought leadership blogs, and LinkedIn posts
- Ran a five-part email nurture sequence featuring different messages and calls-to-action
2. Transforming Marketing for Strategic Impact
Situation
A global leader in clinical trial technology and services was making a major acquisition to complement its offerings. The combined enterprise needed to introduce a new brand, integrate two marketing organizations, and ensure continuity of in-market activities to meet commercial targets.
Both companies’ existing marketing functions faced significant challenges including vacancies and skill gaps, immature systems, and lack of core processes. The acquisition also required updating marketing assets from every business unit with the new brand identity during a compressed timeline for the announcement of the new enterprise. Efforts to add marketing specialists through contractors, agencies, and recruiting for full-time positions had faltered.
Challenges
- Investor growth expectations
- Low perceived focus on patients
- Decrease in revenue from key product line
- No solution for decentralized clinical trials (DCT)
- Lack of marketing leadership
- Vacancies in key roles and redundancies in others
Solution
Rebound assigned experts in branding, product marketing, and other marketing disciplines, and established a program management office (PMO) to orchestrate the company rebranding. This team provided:
- Experienced leadership and stability to marketing
- Input on design of a new marketing organization
- Brand launch with a press release, new website, and content updates
- Increased emphasis on patient centricity
- Revitalized product messaging across business units
- Rollout of a compelling DCT offering
- New processes for core activities including lead management
3. Launching a New Regulatory Content Management Application
Situation
A global life sciences data and service provider was extending the capabilities of its regulatory information management suite with the launch of a crucial new SaaS-based content management module.
The regulatory team needed an experienced product marketer to partner with product management and sales on the launch. This consultant needed to understand the regulatory landscape, onboard quickly, and work independently. The individual also had to be familiar with the customer’s marketing operations to secure approval for new product names, create a new web page, and design customer content.
Solution
Rebound matched a product marketer with life science technology expertise and multiple prior engagements with this client to lead the content management launch.
The product marketer drove the following projects:
- Confirmed an official name for the regulatory module in collaboration with the product and marketing teams
- Developed a messaging framework using Rebound’s proven methodology (value proposition, anchor themes, differentiators, elevator pitch)
- Created core marketing assets including a capabilities presentation, a fact sheet, and email templates
- Built a new web page including navigation, wireframes, copywriting, content links, call to action, staging, and rollout
- Project managed all reviews of messaging, customer-facing content, and web page
4. Providing Marketing Expertise and Flexibility to an Acquisition
Situation
A global life sciences data and service provider acquired a company with specialized technology and services to transform patient enrollment in clinical trials. The acquired startup had to increase awareness of its offerings and generate leads for the sales team while integrating with its parent company’s go-to-market engine.
With full-time resources in engineering, business development, and client services—but no marketing staff—the startup relied on Rebound to update messaging, drive industry event participation, and run lead-gen campaigns.
Solution
Rebound proposed a fractional marketing team, offering flexibility to access specialized skills based on commercial needs.
- A senior consultant collaborated with the sales leader on a full-year marketing strategy
- A product marketer created differentiated messaging and sales content
- Rebound added marketing experts during peak demand, including an event specialist who managed several industry conferences and webinars
Results
Rebound collaborated with the client regularly to adjust the composition of it’s team. Over the course of the year-long engagement, Rebound’s fractional team steadily improved the business unit’s marketing capabilities, from content generation to pipeline development. Among the results were:
- Continuity: Our deep industry knowledge filled gaps left by departing subject matter experts, keeping go-to-market activities on track.
- Productivity: Created differentiated messaging, a sales presentation, fact sheet, and explainer video.
- Prospects: Generated 22 Marketing Qualified Leads from four industry events.
- Cost Savings: Reduced event expenses by $13,000, which the client team reallocated to other marketing programs.
- Engagement: After reactivating, segmenting, and optimizing the customers 9,000+ marketable contacts, Rebound implemented three multichannel campaigns.
A Better Way to Market in Life Sciences Tech
Across startups, scaleups, and enterprise transformations, these stories share a common thread: Rebound’s ability to deliver fast, expert marketing acceleration tailored to life sciences technology.
Whether you need to:
- Launch a new product
- Scale pipeline fast
- Navigate an acquisition
- Build brand credibility
Rebound brings the playbooks, people, and performance mindset to make it happen—without the overhead or learning curve of building from scratch.
Ready to see what marketing can really do for your life sciences tech company?
Let’s talk about how we can help.
