Clare Parisi

Although it may still seem like months away, the busy life science industry trade show and event season is almost upon us — and now is the time to prepare your strategy for generating and capturing qualified leads from these events to help drive your company’s consistent growth.

For life sciences companies looking to make their mark and connect with both current and existing customers, hosting events can be a powerful tool for generating leads. We recommend considering — and answering — the following five questions before hosting an event to make sure you get the most ROI.