Life sciences companies—from acquired business units to scale-ready SaaS firms—often face a common hurdle: the need to drive commercial momentum without the internal marketing depth to do it. That’s where Rebound comes in. Our fractional model delivers fast, tailored marketing execution built for the complexity of healthcare and life sciences technology companies.
Here are four more examples of how Rebound delivered high-impact solutions for clients in transition, transformation, and growth. If you missed the first four, you can find them here.
Rebranding a Premier Life Sciences Technologies and Services Provider
Establishing the client’s newfound independence and plans for growth
Situation
One of the leading solutions providers for life sciences companies was separating from its former parent and needed to introduce a new corporate identity. With a strong track record of delivering its customers strategic acumen, SaaS platforms, and comprehensive technology services, this customer wanted to communicate its high-value offerings and white-glove service to the life sciences marketplace.
Lacking its own marketing function to lead the rebranding initiative, the customer turned to Rebound to provide the strategy and execution required to drive a successful rebrand.
Solution
To operate efficiently and cost-effectively, Rebound selected consultants with specific areas of expertise to lead different parts of the project, giving the customer fractional time from senior resources instead of an expensive full-time marketing staff. This included specialists in branding, communications, product marketing, as well as web design and development.
A customer success manager orchestrated the engagement from end-to-end and served as a primary point of contact for the client executives, while a project manager ensured milestones were met and identified creative synergies. Over the course of the year-long engagement, Rebound’s fractional team steadily improved the business unit’s marketing capabilities, from developing differentiated messaging, a sales presentation, new positioning and value proposition as the foundation for all digital assets.
Growing Pipeline Through Integrated Sales and Marketing
Situation
A software company developing SaaS compliance solutions for life sciences sought a different approach to marketing that would reduce risk and bring stability in the wake of several leaders and inexperienced marketing teams that underperformed. The company chose Rebound to take over and turn things around.
Solution
Rebound began by assigning a marketing leader to work closely with the client CEO and executive staff. The fractional CMO (or CMOx) wrote a strategic GTM plan that aligned with the client’s commercial objectives and served as a thought partner for the leadership team.
The CMOx also selected experienced Rebound professionals skilled in B2B marketing disciplines to support this customer’s urgent commercial needs. The fractional model gave the CMOx and the client CEO flexibility to onboard different marketing experts to meet evolving requirements.
Rebound also applied its proven playbooks to accelerate several marketing initiatives, including new messaging, a digital presence, core content, demand generation, and more.
Key achievements included:
- Built a briefing deck based on the challenger sales model and trained the sales force
- Boosted attendance at an executive roundtable among target personas and managed a webinar
- Re-launched website with new design, navigation, messaging, and calls to action
- Wrote eBook, several blogs, and five case studies for use online and in customer briefings
- Activated LinkedIn, email, and SEO to grow market awareness in target segments, provide air cover for the sales team, and improve win rates
Expanding Marketing and Sales Capacity to Grow Pipeline
Situation
A life sciences market research firm with deep expertise in seven therapeutic areas had a track record of rapid growth. The company distinguished itself by helping pharmaceutical companies improve decision making for product launches and other key commercial initiatives. The firm delivered value by providing access to their extensive physician network, proprietary reports, and bespoke advisory services.
After acquisition by a private equity firm during the pandemic, the company began experiencing slower growth. The direct relationships of its executives and therapeutic area leaders as well as from customer referrals had traditionally driven pipeline. As those personal networks reached saturation, the company found it difficult to hit revenue targets. The firm was encountering a new stage in its lifecycle that required more mature commercial capabilities with an integrated marketing and sales engine.
Solution
Rebound first assessed the company’s marketing and sales capabilities to address multiple gaps that were inhibiting growth, then built a marketing strategy to reach the desired state.
The marketing strategy included:
Discovery: Rebound interviewed client executives and customers to highlight strengths and differentiators that would play a critical role in both marketing and broader commercial activities.
Positioning and messaging: Rebound used information gathered during the discovery stage to identify opportunities and differentiate the client in a highly competitive marketplace. Rebound developed messaging to align the executive team, sales, and marketing around a more compelling and consistent value proposition.
Rebranding: To support the new narrative, Rebound created a new visual and tonal style that modernized, humanized, and strengthened the company brand.
Core assets: Rebound equipped the executive and sales teams with marketing and sales assets that cascaded from the new messaging, including a new pitch deck, website, and campaign materials to amplify the company’s new positioning in the marketplace.
Boosting Commercial Performance of a Leading Customer Engagement Solution
Situation
A leading life sciences solutions provider helps pharmaceutical and medical device companies engage a wide network of physicians across multiple channels. Its innovative digital targeting and delivery solution improves HCP reach and optimizes channels.
Lacking the fundamental marketing capabilities needed to achieve growth, the company approached Rebound. The sales team was not pursuing the right prospects with the right message, there were no compelling sales presentations or customer-facing assets, and sales enablement had no training or playbooks in place. These deficits led to gaps in pipeline and zero major deals closed in the prior six months.
Solution
The company hired Rebound as a strategic marketing partner to assess the gaps in the commercial engine and determine which changes were needed. Rebound conducted a comprehensive discovery exercise, collecting data across key commercial functions including sales, marketing, operations, and senior management.
Rebound drove the following initiatives:
Brand narrative: Rebound collaborated with the commercial team to develop a new brand narrative that clearly communicated the company’s differentiated value proposition.
Promotional assets: Developed core assets including a new sales deck, marketing collateral, thought leadership content, and demand generation campaign materials.
Sales enablement: Trained the business development team in how to deliver the new narrative and sell to different personas. Also analyzed pipeline data to identify deal delays and focus areas for reps.
Change management: Provided expertise on change management processes for marketing and sales and developed an online sales portal for all core content.
High-Growth Outcomes. Fractional Speed.
Whether you’re navigating M&A, launching new solutions, or fixing fractured commercial systems, Rebound helps you skip the guesswork and accelerate what works.
We bring strategic clarity, execution horsepower, and deep domain expertise—exactly when and where you need it.
Want to build marketing momentum that compounds?
Talk to us about how our fractional teams can get you there—faster.
