Note: this site is available exclusively to employees of IQVIA.

IQVIA & Rebound –
a winning partnership

Rebound has been a full-service marketing and GTM ally to IQVIA for nearly 10 years. With roots planted across RWE, RDS, Commercial Solutions, Technologies, and more, our seasoned professionals drive strategic planning and tactical execution with ease.

Interested in exploring how we can support one of your go-to-market priorities?

BREADTH OF SERVICES

See how Rebound’s flexible engagement models are supporting IQVIAns globally.

SPOTLIGHT

The Digital Enablement Center of Excellence (DECOE) in the US RBU was planning a major announcement at the premier healthcare marketing conference. The team needed additional expertise to orchestrate multiple activities and generate strong buzz.

Alison Brown, Sr. Consultant, Event Strategy and Management at Rebound, played a pivotal role in introducing the new IQVIA Digital sub-brand at Digital Pharma East 2024.

SPOTLIGHT

In the Health Data Passport Webinars, IQVIA experts take customers on a global tour of Real World Data assets across many therapeutic areas. The series focuses on a different country each month and explores how to gain rich insights quickly and with ease through use cases and demos of innovative software.

Suzanne Harris, Fractional Marketing and Communications Lead at Rebound, planned the worldwide itinerary, created all promotions, and developed content with speakers.

SPOTLIGHT

The Safety, Regulatory & Quality (SRQ) GBU was launching a new SaaS-based content management module for RIM Smart, its class-leading regulatory information management suite. The team needed a product marketer to onboard quickly, craft differentiated messaging, and build core marketing assets.

Rich Glew, General Manager of Product Marketing at Rebound, partnered with IQVIA’s SRQ Marketing team to launch this new RIM Smart module.

SPOTLIGHT

The Commercial Solutions business unit demonstrates thought leadership with expert writing and placement in earned media. The marketing team needed a new approach to uplevel the quality of its non-promotional content.

Susan Harrell, Marketing and PR Lead at Rebound, planned and executed the PR strategy for the Commercial Solutions GBU.

SPOTLIGHT

The Research and Development Solutions (RDS) business unit has a diverse portfolio of solutions. The marketing team needed to orchestrate campaign activities across different channels and measure performance.

Sam Mathers, Marketing Project Manager at Rebound, helped improve RDS marketing effectiveness with his collaborative approach.

SPOTLIGHT

Rebound delivered a memorable internal event by project managing the IGNITE Sales Kickoff Meeting and Summit Club for IQVIA’s US RBU.

By coordinating numerous moving parts across both virtual and in-person participation formats, Rebound ensured all attendees had superior experiences.

WHAT DIFFERENTIATES REBOUND

Seamless integration – Ask any of our IQVIA customers and they’ll say one of the biggest benefits of working with Rebound is we become an extension of your team. Our consultants immerse themselves in your business, working closely with marketing and other key stakeholders to deliver greatness.
Deep domain expertise – Rebound uniquely blends knowledge of life sciences and technology along with capabilities in B2B marketing disciplines such as branding and market presence, product marketing, thought leadership, digital and live event management, and more.
Understanding of how IQVIA operates – Rebound consultants are ready on day one. We have extensive experience working with IQVIA to build new web pages, add content to Sales Spot, create VIA tickets, and more.

OUR ENGAGEMENTS AT IQVIA

We have cultivated deep experience creating and executing strategies across all marketing disciplines. See a selection of engagements for ways we can help.

Select a business unit to explore the variety of Rebound projects.

Rebound ensured continuity of multiple projects that Commercial Solutions Marketing was leading, such as:

Replacing Global Portfolio Marketer to manage Marketing Plan, Strategy and GTM program execution for business lines within Analytics and Consulting
Improving stakeholder communication, managing Marketing team meetings and demonstrating accountability for strategic initiatives with measurable results
Updating platforms for prioritization and visibility as each business line has its own cadence, team deck and portfolio alignment
Managing Sales Spot for content upload and tagging, and monitoring team usage for each Commercial Solutions area

IQVIA contact: Katherine Brazer

Katherine Brazer

Since 2021, Rebound has supported Commercial Solutions with the planning and execution of marketing activities, including close collaboration with the team to:

Ensure seamless execution of various Marketing strategies and tactics
Plan and execute webinars
Develop webinar playbooks
Create and implement a new PR process, providing year-end analysis and overall project reporting
General marketing consultation and support