Product Marketing Services

Differentiate your product or solution in a competitive marketplace, from pre-launch research about customer requirements and an impactful introduction to ongoing demand generation and lifecycle management with our product management services.

Why choose Rebound for Product Marketing?

We understand that a successful product launch or expansion strategy requires a deep understanding of your market, customers, and competition. We can help you position your product effectively, drive demand, and accelerate market adoption through a customizable multi channel marketing campaign.

Messaging and positioning

Messaging and positioning

Shape customer perceptions and stand out in competitive solution categories. Develop a messaging framework that serves as your true north, ensuring impact and consistency as you go to market.

Customer insights

Understand and even anticipate customer pain points. Develop advisory boards and early adopter programs. Through our product marketing services, we will explore buyer and user personas to inform product development priorities and grow adoption.

Customer insights
Product launches

Product launches

A successful product launch is the culmination of your vision and hard work. Amplify and sustain a high-impact rollout through a series of moments that generate broad interest and evaluation.

Content creation

Nurture your leads by telling stories that resonate. Engage customers across the buyer journey through content creation, using the right blend of strategy and creativity to answer questions and inspire action.

Content creation

Thought leadership and marketing content

Position your company as a leader by showcasing innovation and expertise. We blend your insights with our marketing acumen to create engaging content that builds industry influence.
Stand out in a competitive market
Rebound elevates high-growth clients above the noise with unique, authoritative content. This includes thought leadership assets, educational materials, and newsworthy announcements promoting market momentum.
We tailor content to the interests of different buyer personas, such as business value materials for commercial leaders and product release guides and product roadmaps for technical decision makers.
We produce top-of-the-funnel resources such as videos and eBooks, demos and white papers for prospects considering your solution, as well as case studies and product comparisons to accelerate deal velocity.
We make sure content is available in several digital formats to address the preferences and learning styles of your customers. We produce engaging blogs, research-based articles, infographics, videos, webinars, white papers, and more.
Rebound maximizes traffic to your content through SEO, paid spend, and media relations. We also repurpose materials for different channels to stretch your budget and learn how prospects prefer to interact with your brand.
CASE STUDY
Learn how Rebound deployed a fractional marketing team, enabling a SaaS compliance company to accelerate several go-to-market intitiatives.

Ready to connect?

Tell us about your business, and we’ll discuss how Rebound can accelerate your go-to-market and other core initiatives.

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