Life sciences technology companies face intense pressure to innovate and adapt quickly in today’s competitive market. While building a full-time, comprehensive marketing team is often the default approach, it can be expensive and time-consuming for rapidly growing, innovative companies. This raises an important question: When is the right time to consider an outsourced marketing team?
Industry research shows that businesses leveraging fractional marketing teams can scale their marketing capacity up to three times faster than those using traditional full-time staffs. This speed to a productive team is essential in the fast-moving life sciences technology sector.
Here are four key scenarios when life sciences technology companies should consider hiring outsourced marketing leaders and teams:
1. When Internal Teams Underperform: When efforts to establish an effective marketing team of full-time employees falter, an outsourced team can provide immediate stability and revitalization. Rather than rushing into new full-time hires, a fractional team gives company leaders the breathing room to strategically “reboot” the marketing function. Additionally, a fractional CMO (CMOx) can provide valuable strategic guidance on building a more impactful marketing organization for the long term.
2. During Resource-Constrained Growth Phases: Early-phase companies often struggle to strike the right balance in their marketing budgets between personnel and campaign spend. Hiring an outsourced marketing team can save businesses significant costs versus maintaining a team of full-time marketers. This model is particularly valuable for startups that need expert marketing support but can’t afford the expense of staffing an in-house team.
3. When Specialized Expertise Becomes Critical: As companies grow, requirements often evolve beyond the capabilities of existing marketers. Today’s B2B marketing demands expertise in emerging areas like generative AI, performance analytics, and marketing automation. An outsourced team can provide near-instant access to experienced specialists who offer fresh perspectives and innovative approaches.
4. During Major Business Transitions: Significant company growth or revenue surges often demand a reassessment of marketing capabilities. For instance, as sales teams expand, they typically require enhanced support in areas like sales enablement, content creation, lead generation, and pipeline acceleration. Outsourced teams offer the flexibility to quickly adapt to these changing demands while maintaining marketing momentum.
The decision to embrace outsourced marketing often comes at critical junctures in a company’s growth. By recognizing these key moments and acting decisively, life sciences technology companies can leverage the speed, expertise, and cost advantages of the fractional model to accelerate their market success.
The Rebound Advantage: For life sciences technology businesses seeking to accelerate growth through fractional marketing, choosing the right partner is crucial. Rebound stands out by offering:
- Deep Industry Knowledge: Extensive life sciences and technology domain expertise
- Customizable Services: From strategic leadership to specialized tactical support
- Agile Scaling: Resources that adapt to changing priorities and capacity needs
- Proven Results: A track record of driving measurable business growth
Want to learn more whether now is the right time to adopt fractional marketing? Contact Rebound to learn how.