Kateryna Lee

Kateryna Lee is the Head of Digital Marketing at Rebound, where she leads digital strategy, demand generation, and performance marketing programs for B2B life sciences and health tech companies. She specializes in building integrated, data-driven marketing systems that align tightly with GTM strategy and support measurable pipeline growth.

At Rebound, Kateryna oversees multi-channel digital programs, including SEO/AEO/GEO, paid search, paid social, analytics, and conversion optimization, ensuring digital execution matches the complexity of clinical, operational, and technical buyer journeys. Her work helps startups and enterprise teams move from fragmented tactics to scalable digital engines that accelerate momentum and revenue readiness.

Kateryna brings deep experience across AI/ML, RWE/RWD, eClinical technology, and enterprise SaaS, where she has supported commercialization in regulated, scientifically complex environments. She is known for her ability to translate technical products into clear digital narratives, diagnose underperforming systems quickly, and drive rigorous, performance-focused execution.