By Meridith Rohrbaugh
Marketing leaders at startups and high-growth companies face numerous challenges when it comes to finding and hiring the right people, building a multi-talented team, and scaling their operations to meet fluctuating business needs in today’s volatile market. This is true for life sciences and life science technology, where time and expertise are especially scarce. Utilizing fractional marketing can help CMOs accelerate urgent marketing initiatives with immediate capacity by outsourcing these tasks to experienced professionals.
A fractional model provides immediate access to skilled marketers who can hit the ground running on day one. By doing so, CMOs benefit in three major ways:
- Expertise and Specialization
Outsourcing is pointless if your marketing partner doesn’t understand your business. Because high-growth companies do not have time to give extensive briefings on their industry or solution, it’s essential to work with a team that speaks the language of life sciences.
Across the board, Rebounders have extensive backgrounds in healthcare, clinical development, and commercialization, enabling us to ramp up quickly and deliver solutions that align seamlessly with our clients’ goals. We know what our clients mean when they mention having a new Real-World Evidence (RWE) solution, eClinical Supply Chain Management application, or technology that supports commercialization of a new biopharma therapy.
- Rapid Activation
Fractional outsourced marketing also allows CMOs to rapidly activate a cohesive marketing team, bypassing delays of hiring and training full-time employees (FTEs) in a tight job market. Traditional hiring processes can be time-consuming — on average, recruitment, interviews, negotiation, and onboarding take 6-9 months to complete.
In contrast, fractional marketing teams can be assembled and deployed within just 2 weeks, enabling startup CMOs to bridge talent gaps and expedite project execution, propelling their marketing efforts forward more quickly.
- Flexibility and Cost Effectiveness
The third major benefit of fractional marketing is its unparalleled versatility. Hiring FTEs comes with fixed costs — like salaries, benefits, and overhead expenses — which can strain a company’s budget, especially during uncertain economic times. Fractional marketing, on the other hand, offers a cost-effective alternative, allowing businesses to access top-tier marketing professionals without long-term financial obligations.
Fractional marketing teams can scale up or down based on changing business needs. This adaptability ensures that companies can nimbly allocate resources in response to market fluctuations or unexpected growth opportunities. During peak periods and product launches, CMOs can quickly augment their fractional marketing team to meet the surge in demand, ensuring a seamless and effective execution of marketing strategies without overstretching their budget.
In addition, CMOs can tailor their engagement with fractional marketing experts to address specific projects or focus areas. For instance, startups often need to pivot from an awareness-generating product launch to growth marketing to generate leads. The fractional model enables CMOs to align their staffing with the evolving needs of the business.
Ready to unleash your startup’s marketing potential?
Get in touch with Rebound’s fractional outsourced marketing team today. We’ll help you propel your growth and navigate the unique challenges of the life sciences industry with confidence.