Product Marketing

Rebound’s product marketing acceleration capabilities will transform the way you go to market.

REBOUND
SERVICES

Messaging & Positioning

Are you tired of struggling with the constant challenge of crafting clear, impactful, and unique messaging for your B2B organization? Look no further! Our seasoned product marketing team is here to up your game.

We’ll conduct a strategy session, dive deep with stakeholder interviews, and analyze your competitors’ messages to give you a comprehensive messaging framework that will be your beacon of truth, your North Star for your offerings.

WHY
REBOUND?

Companies from startups to large enterprises trust Rebound's product marketing capabilities

50+

Messaging, positioning, and competitive differentiation projects

20+

Product marketing staff augmentation engagements

12+

B2B tech and data product or platform launches

110+

Multichannel lead-gen campaigns designed and executed

CAPABILITIES

What can Rebound's experienced product marketers do for you?

Customer Insights

In the dynamic journey of your product’s lifecycle, one thing remains constant: the need to unlock your customers’ unmet desires. That’s where Rebound comes in. We’ll help you decipher those golden opportunities that can take your customer relationships to the next level.

Our approach – a thorough exploration of buyer and user personas, meticulous gathering of product development requirements, and the establishment of customer advisory boards. By implementing our findings, you’ll not just be boosting sales; you’ll be reducing churn, and increasing your recurring revenue.

Content Creation

Once you have your product messaging nailed down, captivate your audience with content that truly resonates and sparks awareness. This is where Rebound can help you shine! We specialize in crafting compelling marketing content that empowers your team to market and sell with impact. From your website to social media and every other marketing and sales asset in between, we’ve got you covered.

Launch Planning & Execution

A successful product launch isn’t a one-day event; it’s a strategically planned series of moments that start well in advance and leave a lasting impact. At Rebound, we excel at planning and executing launches to ensure your application or platform creates a sustained buzz. We establish market presence through PR, analyst relations, and influencer engagement, all while generating customer interest.

Sales Enablement

By aligning marketing and sales efforts, you’re ensuring your team has the resources needed to accelerate the sales cycle. Rebound provides your team with the right readiness tools and materials to help grow your business whether it’s creating pitch decks, case studies, messaging frameworks, and other marketing collateral.

Multichannel Campaigns

Creating awareness and generating leads are key components of product marketing. To increase your market presence and further the development of your pipeline, Rebound designs effective B2B multichannel campaigns by leveraging email marketing, paid and earned media, website management, SEO, webinars, and other marketing activation strategies.

Staff Augmentation

Is Product Marketing the missing link in your commercial organization? Our product marketers have a minimum of 15+ years’ experience in B2B product marketing and have deep life sciences expertise. We can join or lead your product marketing team to improve strategic planning, develop launch plans, create omni-channel campaigns, align with analysts, and ensure your messaging and positioning create differentiation for you in the market.

What our clients say

“The reason I work with Meridith and Rebound is I trust her. She’ll do whatever it takes to make our projects a success. I’ll recommend Rebound every time.”

“I can’t tell the difference between who works for us and who is Rebound. It’s seamless.”

“I don’t know how you do it. Your team has some of the best consultants I’ve ever worked with. Just when I think you couldn’t possibly find someone to meet our needs, you pull a rabbit out of the hat.”

“You’re the only firm I’ve found that has the marketing expertise we need to be successful. Your team just ‘gets it’.”

Addressing your most pressing commercial challenges

Marketing should be a strategic lever, not a cost center. Work with us to improve commercial performance.

Create compelling product positioning and messaging
Build greater market awareness
Fuel demand, from strategy to execution
Align commercial teams
Cultivate investor relationships

Connect With Rebound

Tell us about your business and we’ll share how Rebound can accelerate your marketing organization.